Why choose SMS and Email marketing campaigns for your real estate business?
Email and SMS marketing campaigns have multiple benefits for business if you manage to use them to your advantage:
First of all, you will get an immediate reaction: SMS are often read within the first few minutes of being received, and emails are also accessed quite quickly. This provides the opportunity to reach your target audience faster.
They are less expensive: Unlike other marketing methods, email and SMS campaigns are more economical. They do not require large investments in physical materials or distribution.
They provide precise targeting: You can segment your contact list and send personalized messages to specific customer groups, which increases the chances of campaign success.
They help you measure and analyze more easily: Email and SMS marketing platforms provide detailed metrics regarding campaign success, including open rates, click-throughs, and more, allowing for adjustments to improve performance.
Increased interactivity: You can include links or calls to action in your messages to encourage audience interaction and engagement.
Personalization and adaptability: Messages can be personalized to match customer preferences and behavior, increasing their relevance and effectiveness.
You can increase website traffic: By including links or promotional codes, you can encourage people to visit your website.
You will increase customer loyalty: Regular communication and special offers via email or SMS can contribute to the loyalty of existing customers.
Offers flexibility and speed: You can create and send messages in a relatively short time, quickly adapting to market changes or new opportunities.
They are compatible with mobile devices: Because most people now access information on mobile devices, email and SMS messages are easy to access and view on these devices.
At the same time, you need to set a clear objective when using email or SMS marketing campaigns. Spamming your database doesn’t help, and ideally, you should always have a call to action. Avoid excluding potential customers from your list by ensuring that there is a balance between the frequency with which you send messages/emails and their content.
Now, our CRM has a new module: VAUNT Engage that you can benefit from too. With low costs, you can send SMS or email campaigns directly from the application.
VAUNT Engage consists of a module through which you can create newsletter and/or SMS campaigns to send to customers and potential customers. Each SMS/Newsletter campaign will be recorded in the actions section on a lead/customer page and will have an associated report.
