Why choose 2D presentations for your project?
A real estate project sales strategy must evolve periodically based on market conditions, market trends, and brand consolidation. A strategy should be analyzed on a precise timeline, especially for online campaigns, where you can focus on monthly or quarterly to measure results and impact. The analysis can follow several performance indicators that can help you adjust the strategy and marketing budgets.
In recent years, we have seen an increase in the diversity of marketing strategy approaches related to the sale of residential projects. Now, in addition to a Social Media account, website and perhaps press releases, we see digital solutions that aim to both increase credibility in the market and decrease the conversion time from lead -> client.
Today we will discuss digital showcase solutions and their impact in the Real Estate area.
What is a showcase system?
A showcase system is a digital presentation system that aims to facilitate the sale, as well as the presentation of the project. In the showcase area in Real Estate, this term has been popularized in the commercial sector for the presentation of availabilities. For some time now, we have observed that this trend is also expanding to the residential sector. A showcase system allows the potential client to explore the project more, to “walk” virtually through it, and to get an idea of the location of their future home, increasing the area of trust and potential conversion.
How many showcase systems are there?
So far, we have seen virtual tours on the market, made with a type of special camera, which focuses on an existing project/rendering and allows the potential client to “walk” through the home. But for this, a type of special camera is required and also the existence of the home.
For some time now we have also seen some 3D solutions that allow you to explore the rendering of the building to see the building. These solutions, although impressive at first glance, can be expensive to implement in terms of resources, but also in terms of manpower involved or the need for materials. Sometimes, the user may have problems interacting with the tour due to the interface.
Of course, we also have the option of a pre-existing video usually made by the marketing/architecture team within the project.
About VAUNT’s 2D Showcase system
Then we have the 2D system – but more recently we have the possibility of an interactive 2D system. Within the VAUNT ecosystem, we have created a 2D VAUNT Showcase system, which provides you with an innovative, yet accessible method that gives a boost to the campaigns you run for your residential project.
How does it work?
👉 You need an existing website and details about your project (exterior renderings with the project, floor renderings, apartment plans and details about your project)
👉 VAUNT uploads the project for you and using the 2D Showcase system, each plan is drawn with an interactive view from the outside to the inside
👉 The project is uploaded within maximum one week and a code is automatically generated to be included in your website, without any effort from your team.
👉 Your project has a unique presentation in a week
Advantages of the VAUNT 2D Showcase system compared to other solutions:
👉 A more affordable alternative to 3D presentations with the same impact
👉 An extra benefit for your marketing campaigns
👉 You don’t have to involve a team of programmers – you just add some code in your website
👉 A way to differentiate yourself in the market and attract more customers
👉 You can manage your project availability without involving a technical team
👉 Reduced implementation time compared to a customized presentation
👉 You can also opt for other modules – if you want to expand your sales process management with VAUNT Developer
Alternatives to VAUNT 2D Showcase require both technical and financial resources and a longer implementation time. As we know, the Real Estate market is a dynamic one, and speed is one of the key elements for the conversion from lead -> client.
Regardless of the method you want to include in your project, showcase technology is starting to gain momentum and is definitely worth exploring if you want to attract more leads and strengthen your brand in the residential market. VAUNT 2D Showcase offers you an affordable, fast and low-tech system that uses your existing materials.
If you want to join the international projects that are already VAUNT 2D Showcase users, schedule a discussion with us here.
